I have to say I like the opening lines of this report from Eurobike, “my house, my boat … my bicycle. The new status symbol for environmentally-friendly, healthy and intelligent mobility is making headlines across Germany:”
Eurobike, the worlds biggest trade fairs for the bicycle industry was bigger than ever this year and electric bikes featured strongly. It has become apparent that the Germans have embraced the electric bike and it would seem that the promotion and marketing of such bikes as “intelligent mobility” is working. They are fast becoming a popular choice for an increasing number of Germans, in particular for commuting to work and as an enjoyable recreational activity.
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